Walsh hired us to create a compelling 2-3 minute video highlighting specific key messages: Exceeding Expectations, Leading Innovations, and Creating Community
The first challenge we faced with this project was an accelerated time line which lead to an obviously tight production schedule. We had less than a month from the start of pre-production on October 21st to the final video delivery date on November 18th, 2009. Our pre-production time line was compacted into a few short days, which included the location scout, pre-interviews, and the creative collaboration with Walsh.
The following photos highlight one of the aspects of collaboration. Walsh showcases completed projects throughout their office building on large full color posters.
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| From Push This |
We then took photographs of the projects we were going to feature in the video and created a photoshop mock up for their graphic designer to create overnight.
We filmed Walsh's client interviews in Portland on October 28th and had an early call time for our crew to accommodate the schedules, due to the short notice, of the interviewees. (Check out the photographs in the background of the first interviewee.)
In the final video we ended up blending two of the interviews we filmed with an interview Walsh provided for us (filmed by an independent contractor in Idaho). In addition to the backdrop photograph boards we utilized Walsh's vast photography archive, that are taken during all stages of their past projects, and employed a motion graphics environment to create movement in place of the lack of broll footage. There were also a few elements that took skill and collaboration from multiple members on our team that we'll leave for you to guess about, but that we'll feature on the blog in the future.
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